Overview
I researched and wrote a deep dive into the Philippines as a source market for international students. It was published as an article on China Admissions and Global Admissions, with a downloadable Philippines International Student Market and Trends report for university teams.
The report covers the Philippine education system, outbound student numbers, top study destinations, popular programmes, what drives students' decisions and how they fund their studies.
The Challenge
The hardest part was the research. Figures on Filipino students abroad are spread across many sources, and I had to find official, accurate data for each claim rather than rely on estimates.
The Process
I was born and raised in the Philippines, so I already understood the market and the culture behind students' choices. That context helped me decide what to look for and how to explain it to institutions abroad.
I owned the project from research to publication. Feedback from the team shaped both the article and the report and made each one sharper.
Outcome
Many university representatives found the report useful and downloaded it. ICEF Monitor cited ChinaAdmissions.com three times in its April 2024 market snapshot on recruiting in the Philippines, on key student cities, postgraduate demand and LinkedIn use.